Finding Target Markets (PDF) -Help in defining your key segments and communicating directly with them about your products and services.

Benefits that Sells (PDF) - How to market particular products & services, helping customers to identify benefits.

Placing Newspaper Ads (PDF) Help in learning newspaper terminology, determining effectiveness of placing ads, and reaching your markets.

How to Work With Advertising Salespeople (PDF)– Advertising should be an investment, not an expense, that will bring in more money than it costs.  Find out how to evaluate the different advertising mediums, and questions you should answer about your business before advertising.

Suicide Marketing (PDF)- Learn how not to advertise and ignore you customer base.  Check this document out and we bet you have made one of these errors…

Testing Your Ads (PDF)- You advertise in both local newspapers, on the radio, at tourist information centres, and with signage at both regional entries, therefore you are reaching all potential & target markets right?  If you have to think about this one, then this is a must-read document for you.  Learn easy, yet effective ways to test your advertising.